You asked for more soul. We stitched it into a T-shirt.

Hey lovely,

We’re celebrating a small but mighty milestone—our very first subscribers (yes, just four of you so far, and we’re dancing about it 😄). It only feels right that you get the first look at something close to our hearts.

Introducing our Affirmation T-shirts — soulful, soft, and stitched with intention. These aren’t just tees. They’re gentle reminders for the mum who’s always giving and finally ready to receive. Each design carries a message we believe in deeply:

💬 “I am enough.”💬 “I am becoming.”💬 “I am allowed to rest.”

We’re still in prelaunch mode, but we couldn’t wait to share a sneak peek with you. You can preview the designs on Canva—no pressure to buy, just a gentle invitation to see what we’ve been creating with you in mind.

Now here’s where we’d love your thoughts…

Would you prefer a tee with a fully coloured affirmation design, or one with a black-and-white outline that invites you to colour it in yourself? Would you like more tee colour options beyond classic white? And mums—would you get one for your child if they could personalise it with a fabric pen?

We’re exploring the idea of DIY affirmation tees for kids, where little ones can colour in their own empowering messages. Imagine your child writing “I am brave” or “I am kind” on their shirt and wearing it proudly. It’s creative, expressive, and rooted in emotional wellness.

This is more than a product—it’s a movement. A way to wear your truth, share your journey, and invite healing into everyday life.

We’d love to hear what resonates with you. Drop a comment, send a DM, or sit with the idea. Your voice helps shape this offering.

With love and colour,

A colouring page with an affirmation taken from " Daily Affirmations Colouring Book."

Ruth & the Ruthy Michaels Team