Privacy Policy – Ruthy Michaels

Last updated: January 2026

Ruthy Michaels is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit or interact with our website at https://www.ruthymichaels.com.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Business name: Ruthy Michaels
Website: https://www.ruthymichaels.com
Contact email: ruthymichaelsstore@gmail.com

For the purposes of data protection law, Ruthy Michaels is the “data controller” of your personal information.

2. Information We Collect

We may collect and process the following types of personal information:

Information you provide to us

  • Name

  • Email address

  • Billing and delivery address

  • Payment-related details (processed securely by third-party providers)

  • Any information you submit through contact forms, checkout, or email correspondence

Information collected automatically

  • IP address

  • Browser type and version

  • Pages visited and time spent on the website

  • Device and operating system information

This data helps us understand how our website is used and improve the experience for visitors.

3. How We Use Your Information

We use your personal information to:

  • Process and fulfil orders placed through our shop

  • Communicate with you about your purchases or enquiries

  • Provide customer support

  • Manage mailing lists and send occasional updates (where you have consented)

  • Improve our website, content, and services

  • Meet legal, accounting, and tax obligations

We only use your data where we have a lawful basis to do so.

4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Contract – to fulfil orders and provide services

  • Consent – for mailing lists and marketing communications

  • Legal obligation – for record keeping and compliance

  • Legitimate interests – to improve our website and services (without overriding your rights)

5. Marketing Communications

If you sign up to our mailing list, we may occasionally send you updates, reflections, or information related to Ruthy Michaels.

You can unsubscribe at any time by using the link in our emails or by contacting us at ruthymichaelsstore@gmail.com.

We will never sell or rent your data to third parties.

6. Payments and Third-Party Services

Payments made through our shop are processed securely by trusted third-party providers. We do not store or have access to your full payment card details.

We may also use third-party services for:

  • Website hosting

  • Email communication

  • Analytics

These providers only process data on our behalf and are required to handle it securely and lawfully.

7. Cookies

Our website uses cookies to ensure it functions properly and to help us understand how visitors use the site.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect how the website functions.

8. Data Retention

We only keep your personal information for as long as necessary to fulfil the purposes outlined in this policy, including legal and accounting requirements.

When data is no longer needed, it is securely deleted.

9. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate or incomplete data

  • Request deletion of your personal data

  • Object to or restrict processing

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us at ruthymichaelsstore@gmail.com.

10. Data Security

We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, or disclosure.

11. Children’s Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in the law or how we operate. Any updates will be posted on this page with a revised date.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Email: ruthymichaelsstore@gmail.com